Rotate... (Edit/Pages menu)

Select Pages to access the Rotate... command, as below:

Use this command to rotate your PDF pages. Rotation options vary in range. Select from 90 Clockwise, 90 Counterclockwise and 180 option in the Angle menu.

Once the rotational value is determined, click on the Rotate button and your pages will be rotated. The rotation performed using this operation is not the same as the rotation implemented via the View menu or the View rotation control in the footer toolbar. The rotation performed by this command will be saved into the PDF file, whereas the View rotation is for viewing purposes only and not permanently saved to the file.