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    <title type="html">blog index</title>
    <subtitle type="html">Powerful PDF Solutions</subtitle>
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    <updated>2009-07-03T20:37:48Z</updated>
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    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/150-Flash-and-Acrobat-Part-2-SEO-and-Flash-Content.html" rel="alternate" title="Flash and Acrobat Part 2: SEO and Flash Content" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-07-03T20:37:48Z</published>
        <updated>2009-07-03T20:37:48Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=150</wfw:comment>
    
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            <category scheme="http://www.investintech.com/resources/blog/categories/1-About.rss" label="About" term="About" />
    
        <id>http://www.investintech.com/resources/blog/archives/150-guid.html</id>
        <title type="html">Flash and Acrobat Part 2: SEO and Flash Content</title>
        <content type="xhtml" xml:base="http://www.investintech.com/resources/blog/">
            <div xmlns="http://www.w3.org/1999/xhtml">
                <p><img width="118" height="118" src="http://www.investintech.com/resources/blog/uploads/FlashLogo.jpg" class="serendipity_image_left" style="border: 0px none ; padding-left: 5px; padding-right: 5px; float: left;" />Last week, you read about the advantages and disadvantages of Flash—about its versatility, its application on the Web and its integration with Acrobat. </p> <br />
<p>Yet, despite the fact that Flash based web applications, PDF documents and websites are now more interactive, colorful and dynamic than ever; they still struggle with one important feature--Search Engine Visibility. Webmasters with Flash content on their websites have always been presented with SEO challenges. </p> <br />
<p>Due to the lack of search engine friendliness, most developers and webmasters have avoided using Flash content on their websites and web published PDFs. </p> <br />
<p>Let’s take a more detailed look at a few SEO disadvantage points of Flash as well as a few strategies that are improving the visibility of your Flash content for Search Engines. </p> <br /><a href="http://www.investintech.com/resources/blog/archives/150-Flash-and-Acrobat-Part-2-SEO-and-Flash-Content.html#extended">Continue reading "Flash and Acrobat Part 2: SEO and Flash Content"</a>
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/149-Flash-and-Acrobat-Part-1-Flash-and-the-Web.html" rel="alternate" title="Flash and Acrobat Part 1: Flash and the Web" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-06-26T19:03:34Z</published>
        <updated>2009-06-26T19:03:34Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=149</wfw:comment>
    
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        <id>http://www.investintech.com/resources/blog/archives/149-guid.html</id>
        <title type="html">Flash and Acrobat Part 1: Flash and the Web</title>
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                <p style="MARGIN: 0cm 0cm 10pt"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt" lang="EN-US"><font color="#000000"><img style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-LEFT: 5px; PADDING-RIGHT: 5px; FLOAT: left; BORDER-TOP: 0px; BORDER-RIGHT: 0px" class="serendipity_image_left" src="http://www.investintech.com/resources/blog/uploads/FlashLogo.jpg" width="118" height="118" />Before the release of Flash, websites and web pages used to be very simple, dull and boring containing plain text, static images, and the occasional video. From videos to games and from interactive widgets to presentations; Flash is being used everywhere.</font></span></p><br />
<p style="MARGIN: 0cm 0cm 10pt"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt" lang="EN-US"><font color="#000000">As the current leading solution for delivering interactive content, Flash has even pervaded into the PDF sphere. Adobe has made it simple for anyone to incorporate Flash components within a PDF file with everyday applications like Acrobat 9. <span>&#160;</span></font></span></p><br />
<p style="MARGIN: 0cm 0cm 10pt"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt" lang="EN-US"><font color="#000000">Interested in creating an interactive PDF with Flash for your website? There are a few things you should know first.</font></span></p><br />
<p style="MARGIN: 0cm 0cm 10pt"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt" lang="EN-US"><font color="#000000">In this two part blog posting, we take a closer look at Flash: its impact on the Web, its integration with Acrobat and finally, its visibility with search engines while in the PDF format. <span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt" lang="EN-US"><font color="#000000">So let’s take a look at how Flash has changed the PDF scene.</font></span></font></span></p> <br /><a href="http://www.investintech.com/resources/blog/archives/149-Flash-and-Acrobat-Part-1-Flash-and-the-Web.html#extended">Continue reading "Flash and Acrobat Part 1: Flash and the Web"</a>
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/148-7-Ways-The-PDF-Is-Changing-The-Definition-Of-Digital-Documents.html" rel="alternate" title="7 Ways The PDF Is Changing The Definition Of Digital Documents" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-06-11T18:39:23Z</published>
        <updated>2009-06-11T20:27:23Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=148</wfw:comment>
    
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        <id>http://www.investintech.com/resources/blog/archives/148-guid.html</id>
        <title type="html">7 Ways The PDF Is Changing The Definition Of Digital Documents</title>
        <content type="xhtml" xml:base="http://www.investintech.com/resources/blog/">
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                <p><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA" lang="EN-US"><font color="#000000"><img style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-LEFT: 5px; PADDING-RIGHT: 5px; FLOAT: left; BORDER-TOP: 0px; BORDER-RIGHT: 0px" class="serendipity_image_left" src="http://www.investintech.com/resources/blog/uploads/PDFlogo.jpg" width="100" height="100" />Where digital documents have made data portability easier, they have also created confusion among their users because most digital documents are complex, unpredictable and platform dependent. </font></span></p><br />
<p><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA" lang="EN-US"><font color="#000000">However, the PDF format has given an entirely new definition to the term "digital documents". </font></span></p><br />
<p><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA" lang="EN-US"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-themecolor: text1" lang="EN-US">Here's a look at some of the benefits of&#160;the&#160;PDF that have made it a superior file format and&#160; that have&#160;changed the definition of what a digital document is.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></span></p> <br /><a href="http://www.investintech.com/resources/blog/archives/148-7-Ways-The-PDF-Is-Changing-The-Definition-Of-Digital-Documents.html#extended">Continue reading "7 Ways The PDF Is Changing The Definition Of Digital Documents"</a>
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        </content>
        
    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/147-View-From-the-Top-With-Adobes-Top-Guy.html" rel="alternate" title="View From the Top With Adobe’s Top Guy" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-04-30T18:36:10Z</published>
        <updated>2009-04-30T18:36:10Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=147</wfw:comment>
    
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            <category scheme="http://www.investintech.com/resources/blog/categories/4-News.rss" label="News" term="News" />
    
        <id>http://www.investintech.com/resources/blog/archives/147-guid.html</id>
        <title type="html">View From the Top With Adobe’s Top Guy</title>
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                <p class="MsoNormal" style="margin: 0cm 0cm 10pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000"><img class="serendipity_image_left" height="113" src="http://www.investintech.com/resources/blog/uploads/ShantanuNarayenPhoto.jpg" width="75" style="border-right: 0px; padding-right: 5px; border-top: 0px; padding-left: 5px; float: left; border-left: 0px; border-bottom: 0px" /><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000"></font></span>Adobe CEO, Shantanu Narayen, talked <span style="mso-spacerun: yes">&#160;</span>with US managing editor, Chrystia Freeland, in an interview posted up last week on the Financial Times website.&#160; </font></span></p><br />
<p class="MsoNormal" style="margin: 0cm 0cm 10pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">What's Adobe's position in the&#160;tech field right now?&#160;How does&#160;Adobe&#160;handle itself and its competition during the recession?&#160;Where is Adobe heading? </font></span></p><br />
<p class="MsoNormal" style="margin: 0cm 0cm 10pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">Read on.</font></span>&#160;</p> <br /><a href="http://www.investintech.com/resources/blog/archives/147-View-From-the-Top-With-Adobes-Top-Guy.html#extended">Continue reading "View From the Top With Adobe’s Top Guy"</a>
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        </content>
        
    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/146-7-Secret-Word-Tricks-You-Could-Use.html" rel="alternate" title="7 Secret Word Tricks You Could Use" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-04-21T20:01:00Z</published>
        <updated>2009-04-22T01:05:37Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=146</wfw:comment>
    
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            <category scheme="http://www.investintech.com/resources/blog/categories/5-Top-Tech-Lists.rss" label="Top Tech Lists" term="Top Tech Lists" />
    
        <id>http://www.investintech.com/resources/blog/archives/146-guid.html</id>
        <title type="html">7 Secret Word Tricks You Could Use</title>
        <content type="xhtml" xml:base="http://www.investintech.com/resources/blog/">
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                <p class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000"><!-- s9ymdb:134 --><img width="111" height="111" class="serendipity_image_left" style="border: 0px none ; float: left; padding-left: 5px; padding-right: 5px;" src="http://www.investintech.com/resources/blog/uploads/WordLogo.jpeg" />So you knew that Word has a Thesaurus, but did you know that you can format an entire article with a quick command? Probably not. </font></span></p> <br />
<p class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">In fact, there are a lot of features in Word 2007 that can do more for you and your Word docs than you realize. <br /></font></span></p> <br />
<p class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Here’s a quick list of some of the lesser-known, yet useful and interesting, features in Microsoft Word 2007. While you might not need all of these some of them may turn out to be quite handy.</font></span> </p> <br /><a href="http://www.investintech.com/resources/blog/archives/146-7-Secret-Word-Tricks-You-Could-Use.html#extended">Continue reading "7 Secret Word Tricks You Could Use"</a>
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/144-5-PDF-Trends-for-2009.html" rel="alternate" title="5 PDF Trends for 2009" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-03-31T19:04:38Z</published>
        <updated>2009-03-31T19:04:38Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=144</wfw:comment>
    
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            <category scheme="http://www.investintech.com/resources/blog/categories/5-Top-Tech-Lists.rss" label="Top Tech Lists" term="Top Tech Lists" />
    
        <id>http://www.investintech.com/resources/blog/archives/144-guid.html</id>
        <title type="html">5 PDF Trends for 2009</title>
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                <p class="MsoNormal" style="margin: 0cm 0cm 10pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">Adobe's PDF format is an ever-evolving staple of digital documentation and online life. This year there are several major initiatives which will shape the way we use PDFs now and into the future. </font></span></p><br />
<p class="MsoNormal" style="margin: 0cm 0cm 10pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">Let's take a look at<span style="mso-spacerun: yes">&#160; </span>five<span style="mso-spacerun: yes">&#160; </span>interesting trends happening right now. </font></span></p> <br /><a href="http://www.investintech.com/resources/blog/archives/144-5-PDF-Trends-for-2009.html#extended">Continue reading "5 PDF Trends for 2009"</a>
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/143-6-Awesome-Examples-of-Multimedia-PDFs.html" rel="alternate" title="6 Awesome Examples of Multimedia PDFs" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-03-24T14:17:23Z</published>
        <updated>2009-03-24T18:41:39Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=143</wfw:comment>
    
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        <title type="html">6 Awesome Examples of Multimedia PDFs</title>
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                <p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: 'verdana','sans-serif'"><font color="#000000">From cave paintings to paper documents, we’ve communicated ideas with static words and basic images. Yet thanks to the power of the PDF format, this is no longer the case. </font></span><span style="font-size: 10pt; font-family: 'verdana','sans-serif'"><font color="#000000">Why should you limit your documents to archaic standards when you could have interactive, multimedia versions?</font></span></p><br />
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt; font-family: 'verdana','sans-serif'"><font color="#000000">Learn<span style="mso-spacerun: yes">&#160; </span>what you can do with the PDF format. With the help of 6 awesome examples of multimedia PDFs and handy links, you can learn how to turn your boring, static documents into multimedia wonders.</font></span></p><br />
<p>&#160;</p> <br /><a href="http://www.investintech.com/resources/blog/archives/143-6-Awesome-Examples-of-Multimedia-PDFs.html#extended">Continue reading "6 Awesome Examples of Multimedia PDFs"</a>
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/142-How-To-Turn-Your-Office-Files-Into-Multimedia-Tools.html" rel="alternate" title="How To Turn Your Office Files Into Multimedia Tools" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-03-17T23:16:38Z</published>
        <updated>2009-03-18T01:19:53Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=142</wfw:comment>
    
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        <title type="html">How To Turn Your Office Files Into Multimedia Tools</title>
        <content type="xhtml" xml:base="http://www.investintech.com/resources/blog/">
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                <br />Static text and images are the standard in Microsoft Office documents, and unless you’ve got interesting content, chances are your Office documents are pretty much a bore.&#160; Ever wanted to do something about it? <br /><br />Add exciting media elements to your Office documents.&#160; Now animations, audio and even video can be embedded in them giving all of your documents more life than ever before.&#160; Here’s a short list of some quick basic tips on getting your Office documents jazzed up.<br /> <br /><a href="http://www.investintech.com/resources/blog/archives/142-How-To-Turn-Your-Office-Files-Into-Multimedia-Tools.html#extended">Continue reading "How To Turn Your Office Files Into Multimedia Tools"</a>
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/141-Fix-For-Reader-And-Acrobat-Vulnerability-Now-Available,-But-Not-For-Your-Sense-of-Security.html" rel="alternate" title="Fix For Reader And Acrobat Vulnerability Now Available, But Not For Your Sense of Security" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-03-13T18:31:26Z</published>
        <updated>2009-03-16T14:21:42Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=141</wfw:comment>
    
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            <category scheme="http://www.investintech.com/resources/blog/categories/4-News.rss" label="News" term="News" />
    
        <id>http://www.investintech.com/resources/blog/archives/141-guid.html</id>
        <title type="html">Fix For Reader And Acrobat Vulnerability Now Available, But Not For Your Sense of Security</title>
        <content type="xhtml" xml:base="http://www.investintech.com/resources/blog/">
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                <p class="MsoNormal" style="margin: 0cm 0cm 10pt; tab-stops: 307.15pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">If<span style="mso-spacerun: yes">&#160; </span>you’re an Adobe Reader and Acrobat user, you may have been on edge for the past month with the recent <a title="“Buffer Overflow Issue in Version 9.0 and Earlier of Adobe Reader and Acrobat”--From the Adobe Security Bulletin (Feb. 19, 2009)" href="http://www.adobe.com/support/security/advisories/apsa09-01.html">PDF attacks</a>. Well, you’ll be happy to know that the patch is now available for Reader, Acrobat 9 Pro, Standard and Extended for both Windows and Macintosh versions. </font><font color="#000000"></font></span></p><br />
<p class="MsoNormal" style="margin: 0cm 0cm 10pt; tab-stops: 307.15pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">Important information to know: </font></span></p><br />
<p style="margin: 0cm 0cm 10pt; tab-stops: 35.45pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">*Updates for Adobe Reader 7 and 8, and Acrobat 7 and 8 are slated for release by March 18. </font></span></p><br />
<p style="margin: 0cm 0cm 10pt; tab-stops: 35.45pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">*The Adobe Reader 9.1 update for Unix will be out by March 25. </font></span></p><br />
<p style="margin: 0cm 0cm 10pt; tab-stops: 35.45pt"><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000">*Users with versions 7 and 8 of Adobe Reader and Acrobat, who can’t update their software should more information on immediate protection for this issue from anti-virus and security vendors is available on the <a title="&quot;Adobe Reader and Acrobat 9.1 Update Available&quot;--From the Adobe Product Security Incident  Response Team (Mar. 10, 2009)" href="http://blogs.adobe.com/psirt/2009/03/_adobe_reader_and_acrobat_91_u.html%20">Adobe Product Security Incident Response Team blog</a>.</font></span></p><span style="font-size: 10pt; line-height: 115%; font-family: "></span><span style="font-size: 10pt; line-height: 115%; font-family: "><font color="#000000"><br />
<p class="MsoNormal" style="margin: 0cm 0cm 10pt; tab-stops: 307.15pt"><span style="font-size: 10pt; line-height: 115%; font-family: "verdana","sans-serif"; mso-ansi-language: en-us">Although the fix may secure your PDF software, it might not&#160;do anything to fix your failing sense of security in Adobe software. <br />
<p>&#160;</p></span></p></font></span> <br /><a href="http://www.investintech.com/resources/blog/archives/141-Fix-For-Reader-And-Acrobat-Vulnerability-Now-Available,-But-Not-For-Your-Sense-of-Security.html#extended">Continue reading "Fix For Reader And Acrobat Vulnerability Now Available, But Not For Your Sense of Security"</a>
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/140-15-Essential-Tutorials-To-Mastering-Flash.html" rel="alternate" title="15 Essential Tutorials To Mastering Flash" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-03-04T21:15:00Z</published>
        <updated>2009-03-04T23:07:19Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=140</wfw:comment>
    
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            <category scheme="http://www.investintech.com/resources/blog/categories/5-Top-Tech-Lists.rss" label="Top Tech Lists" term="Top Tech Lists" />
    
        <id>http://www.investintech.com/resources/blog/archives/140-guid.html</id>
        <title type="html">15 Essential Tutorials To Mastering Flash</title>
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                <p><span lang="EN-CA" style="font-size: 10pt; line-height: 150%; font-family: 'verdana','sans-serif';"><font color="#000000"><!-- s9ymdb:112 --><img width="106" height="106" src="http://www.investintech.com/resources/blog/uploads/Flashimage.jpg" style="border: 0px none ; float: left; padding-left: 5px; padding-right: 5px;" class="serendipity_image_left" />Adobe makes some of the most useful applications available. From Photoshop for photos to Flash for multimedia web applications, Adobe applications run the gamut of all there is when it comes to multimedia. </font></span></p> <br />
<p><span lang="EN-CA" style="font-size: 10pt; line-height: 150%; font-family: 'verdana','sans-serif';"><font color="#000000"><span lang="EN-CA" style="font-size: 10pt; line-height: 150%; font-family: 'verdana','sans-serif';"><font color="#000000">The ever-expanding Flash platform is now becoming the number one way of putting some multimedia into your web design.&#160; </font></span>With such a large repertoire of tasks that can be done with Flash software you may find that <span> </span>it can be a little overwhelming about how to go about doing something or getting started. </font></span></p> <br />
<p><span lang="EN-CA" style="font-size: 10pt; line-height: 150%; font-family: 'verdana','sans-serif';"><font color="#000000">Well here’s a great starting point for you—a list of 15 of the top Adobe Flash tutorials from around the web to help you master Flash. </font></span></p> <br />
<p> </p> <br /><a href="http://www.investintech.com/resources/blog/archives/140-15-Essential-Tutorials-To-Mastering-Flash.html#extended">Continue reading "15 Essential Tutorials To Mastering Flash"</a>
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/138-How-The-PDF-Can-Solve-7-Problems.html" rel="alternate" title="How The PDF Can Solve 7 Problems" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-02-25T17:38:49Z</published>
        <updated>2009-02-25T17:38:49Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=138</wfw:comment>
    
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            <category scheme="http://www.investintech.com/resources/blog/categories/3-Diversions.rss" label="Diversions" term="Diversions" />
    
        <id>http://www.investintech.com/resources/blog/archives/138-guid.html</id>
        <title type="html">How The PDF Can Solve 7 Problems</title>
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                <p> <!-- s9ymdb:82 --><!-- s9ymdb:82 --><!-- s9ymdb:82 --><img width="97" height="98" class="serendipity_image_left" style="border: 0px none ; float: left; padding-left: 5px; padding-right: 5px;" src="http://www.investintech.com/resources/blog/uploads/AdobePDFlogo.jpg" />The Adobe PDF format is extremely versatile. It's a swiss army knife format that can help you out in a number of tight situations. </p> <br />
<p>But are you still asking just how versatile the PDF is and how that versatility can help you? Let’s show you what the PDF can do.</p> <br />
<p>Here are 7 real-life problems you can solve with just this one format. <br /><strong><br /></strong></p> <br />
<p><strong>Problem #1 – Data Security</strong></p> <br />
<p style="color: #0003ff;"><em>I’m worried about data being stolen from my computer or someone reading a file that they shouldn’t. How can the PDF help me?</em></p> <br />
<p>Well Adobe Acrobat 9 has improved document security built right into it. So you don’t need to worry about the secret company information getting into the wrong hands or the wrong eyes seeing it. It allows you to set a password for everything from opening to changing. You can control whether or not a document can be printed and even permanently remove specific information or meta information. You can even prevent files from copying, editing and commenting (according to the Adobe Acrobat website).<br /><br />Example Document types:</p> <br />
<p><a href="http://www.adobe.com/products/acrobat/solutions/detail/protect_info.html?playlistId=p02&amp;videoId=p02_v06">Invoices</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/protect_info.html?playlistId=p02&amp;videoId=p02_v05">Contracts and agreements</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/protect_info.html?playlistId=p04&amp;videoId=p04_v05">Surveys and questionnaires</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/protect_info.html?playlistId=p04&amp;videoId=p04_v01">HR forms and documents</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/protect_info.html?playlistId=p02&amp;videoId=p02_v01">Strategic planning documents</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/protect_info.html?playlistId=p03&amp;videoId=p03_v03">Design reviews</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/protect_info.html?playlistId=p03&amp;videoId=p03_v04">Pharmaceutical submissions</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/protect_info.html?playlistId=p01&amp;videoId=p01_v06">Government and military intelligence briefs</a></p> <br />
<p><br /><strong>Problem #2 – Easy Collaboration and Editing</strong></p> <br />
<p><em><span style="color: #0003ff;">Sometimes I need other people to insert data or help with a document, but I can’t always track what they’ve done or see what it was before their changes.</span></em></p> <br />
<p>Since Adobe Acrobat 9 entire teams are now able to collaborate on one document and everyone has a voice. By putting a project toether in PDF format you can slipstream the review and approval processes so that everyone can quickly see the content, comment on and even approve it. To help with all of this you can even highlight changes made between versions so everyone can see EXACTLY what changed in real-time thanks to document view synchronizing. </p> <br />
<p>Here are some example document types:</p> <br />
<p><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p01&amp;videoId=p01_v03">RFP submittals</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p02&amp;videoId=p02_v06">Invoicing</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p02&amp;videoId=p02_v05">Contracts and agreements</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p02&amp;videoId=p02_v05">Contract change orders</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p01&amp;videoId=p01_v04">Client presentations</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p02&amp;videoId=p02_v02">Design milestone reviews  (ads, marketing collateral, product designs)</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p02&amp;videoId=p02_v01">Strategic plans</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p02&amp;videoId=p02_v01">Marketing plans</a><br /><a href="http://www.adobe.com/products/acrobat/solutions/detail/manage_doc_rev.html?playlistId=p01&amp;videoId=p01_v01">Proposals</a></p> <br />
<p><br /><strong>Problem #3 – Sharing Information</strong></p> <br />
<p style="color: #0003ff;"><em>I’ve got tons of things I need to show other people but I don’t want to have ten different types of files.</em></p> <br />
<p>The great thing about the PDF is that you don’t have to worry about that. PDFs can have nearly every other type of file embedded within them. You can make slide shows from images or presentation information. You can embed audio files and with Adobe Acrobat 9 you can convert many different file types to PDF.&#160; Now you can always be sure that what you want others to see is precisely what they see when they view your work.</p> <br />
<p><br />With Adobe Presenter, which is included in Adobe Acrobat 9 Pro Extended. It allows you to record a Powerpoint presentation including audio and vidoe and save as a PDF.&#160; You can even convert web pages and Flash objects and import them into your PDFs. Most video formats can be converted to FLV giving you full video capabilities in all of your documents, without having to worry about what browser, audio or video player your colleagues might have. With PDF Portfolios you can keep various different documents and media files in their original format and still share them all in one document when needed.<br /></p> <br />
<p><br /><strong>Problem #4 – Very Specific Information</strong></p> <br />
<p style="color: #0003ff;"><em>My work or study requires very technical or specific information and I need a document everyone can read.</em></p> <br />
<p>Adobe Acrobat 9 now allows a wider variety of interaction and file types. For example it allows users to import and interact with geospatial files without any loss of metadata, coordinates and comments or changes. It even allows for measurements to be made. Need to show manufacturing specifications in a 3D format? No problem Adobe Acrobat 9 allows that as well and utilize 2D, vector, and raster files formats. You can even make measurements and create exploded views of the 3D items.<br /><br /><strong>Problem #5 – Forms, Forms and More Forms</strong></p> <br />
<p style="color: #0003ff;"><em>My work requires endless piles of forms to be created, changed, filled and filed… I need help!</em></p> <br />
<p>PDF is the perfect format for forms thanks to the new and improved Forms Wizard in Acrobat 9. You can create forms electronically or from pre-existing paper forms that you can scan in and modify. This can even be used to import documents from Word and spreadsheets from Excel. Acrobat 9 Pro Extended can even automatically recognize form fields for you and convert them to interactive forms fields.</p> <br />
<p><br /><strong>Problem #6 – International, multi-industry</strong></p> <br />
<p><em><span style="color: #0003ff;">I do business in multiple countries in private and public sectors including education and government</span>.</em></p> <br />
<p>According to Greg Pisocky, Business Development Manager at Adobe, “There's not a federal agency that does not use PDF. Acrobat software and Adobe PDF are key technologies in some capacity at all branches and levels of government, the military and virtually every agency.”</p> <br />
<p>But you do business outside of America as well, India and Australia are just two other examples of national governments that have embraced the PDF format. Faculty, teachers, administration, staff and students all have access to the free Adobe Acrobat Reader, which means that no matter who you need to reach with your documents you have a fairly good chance that they will be able to use PDF.<br /><br /><strong></strong></p> <br />
<p><strong>Problem #7 – Teaching at all Levels</strong></p> <br />
<p style="color: #0003ff;"><em>I teach and need students to be able to use the documents everywhere they go.</em></p> <br />
<p>The PDF format is universally accessible and students, parents and everyone in between has probably used it at work or school. So there’s little possibility that your students don’t know how to access it. Plus with the fact that nearly every house has at least one computer now there should be no trouble for them to receive the files in email or from the web. </p> <br />
<p>There’s another benefit of the PDF format right there. They’re generally small enough to se sent via email or served on the web. Most browsers have plugins that allow them to view the PDFs which means that most students probably won’t even need to download or install a pieces of software since it is most likely on their computer already. Plus with the amazing versatility of the PDF they can be used for a variety of class types from arts to the sciences to computer-based courses.<br /></p> <br />
<p> </p> <br />
<p> </p> <br />
<p>What other problems could the PDF help <em>you </em>solve?</p> <br />
<p> </p> 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/137-How-To-Make-PDFs-Google-Friendly.html" rel="alternate" title="How To Make PDFs Google Friendly" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-02-17T22:31:16Z</published>
        <updated>2009-02-17T22:31:16Z</updated>
        <wfw:comment>http://www.investintech.com/resources/blog/wfwcomment.php?cid=137</wfw:comment>
    
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        <id>http://www.investintech.com/resources/blog/archives/137-guid.html</id>
        <title type="html">How To Make PDFs Google Friendly</title>
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                <p><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">So you’ve successfully put some information on the web in the PDF format. That’s great. You probably achieved that without any difficulties whatsoever. But have you been worrying about making that information optimized for search engines? </font></span></p> <br />
<p align="center" style="margin: 0cm 0cm 10pt;" class="MsoNormal"><!-- s9ymdb:101 --><!-- s9ymdb:102 --><img width="396" height="114" class="serendipity_image_center" style="border: 0px none ; padding-left: 5px; padding-right: 5px;" src="http://www.investintech.com/resources/blog/uploads/GoogleSERPScreenshot.png" /><br /><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Making your PDF files compatible with search engines isn’t an extremely difficult task. Nowadays most search engines can read the basic contents of PDF files so you don’t have to do anything special with the data itself. However, getting your PDFs to top the search results page is the tricky part. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Wondering how you should start going about it? You’ve come to the right place. Google is, of course, one of the biggest search engines around, so using these starting tips as an example should also get you improved results with other search engines. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><strong><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Use Your PDF's Document Properties and Metadata </font></span></strong></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">PDFs have a lot of Metadata possibilities and it is known that Google reads Metadata from the PDF files that it spiders. So giving Google more information about your PDF and the data it contains will not only help it better place the documents in the search results page, but it will also better target the traffic for which you’re specifically looking. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><font color="#000000"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;">There are several important fields that you want to be sure are filled in including the author name. Putting this this information in will have it show up on search engine results and result in a larger results area. It can be achieved in Adobe Acrobat by going into File </span><span lang="EN-CA" style="font-size: 10pt; line-height: 115%; font-family: wingdings;"><span>&gt;</span></span><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"> Properties (Document Properties) and File </span><span lang="EN-CA" style="font-size: 10pt; line-height: 115%; font-family: wingdings;"><span>&gt;</span></span><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"> Properties&gt;</span><span lang="EN-CA" style="font-size: 10pt; line-height: 115%; font-family: wingdings;"><span></span></span><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"> Additional Metadata (Acrobat 8 ). </span></font></p> <br />
<p> </p> <br />
<p><strong style="color: #0f0f0f;"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;">Get Your PDF Cited</span></strong><br /></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Along with the author name Google will also display the publication date. Another feature is the “Cited by:” area of the search engine results. It seems that if another article cites your PDF anywhere in it <span style="color: #0f0f0f;">and</span> that document is indexed by Google, the citation will show up. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">It doesn’t even need to be a link but just a mention of the title and author in the bibliography, which Google is adept at decoding and incorporating into results. This is a great way to get some extra credibility as well as a larger search engine result. </font></span></p> <br />
<p> </p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><strong><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Keywords, headlines, subheadings and<span> </span>location </font></span></strong></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">But what about the content itself? What are the major search engines looking for in PDFs? Well they’re looking for exactly the same stuff that they look for in good text-based content on the web. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Excellent choice of keywords will help to better target the specific demographics you’re looking to attract. Additionally, it’ll take into account headlines and subheadings. It’ll also recognize images and read the captions so be sure they’re there as well. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Other standard SEO principles apply like linking to the PDF from your front page, not putting it too deep in your directory structure and basically making it easy for the spiders to find. </font></span></p> <br />
<p> </p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><strong><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">OCR and PDFs </font></span></strong></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">One of the major things you need to do is make the file in a text editor and then convert it to PDF format. If you make it in an image editing package the text may be lost to the search engines and be unreadable which means unindexable and pretty much useless in regards to search engines. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">Since late 2008 <a href="http://googleblog.blogspot.com/2008/10/picture-of-thousand-words.html%20">Google </a></font><font color="#000000"><a href="http://googleblog.blogspot.com/2008/10/picture-of-thousand-words.html%20">has been using OCR</a> – optical character recognition, a software application that is able to pull the text out of images. This means that images with text, scanned images and paper documents scanned into PDFs can now be searched and indexed. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">This document, <a href="http://www.evisionsem.com/documents/optimizing_PDFs-2008.pdf" title="Optimizing PDFs For Search Engines 2008">Optimizing PDFs For Search Engines</a>, from George Aspland's&#160; <a href="http://www.evisionsem.com/blog/" title="eVision Online Marketing Blog">eVision Online Marketing Blog</a>, covers a good amount of information in regards to search engine optimizing your PDF files on the web</font><font color="#000000">. </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000">These are just a few starting points to get your PDF up there. Further information on preparing your PDFs for search engines can be found below. A lot of articles are outdated due to Google’s OCR and other newer features so be sure to use the latest data available and keep an eye on the Google blogs—after all, Google is a trend setting search engine when it comes down to it. </font></span></p> <br />
<p><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000"><a href="http://www.abcarticledirectory.com/blogspot/how-to-optimize-a-pdf-for-seo.htm%20" title="How to Optimize a PDF for SEO">How to Optimize PDF for SEO</a></font></span></p> <br />
<p><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000"><a href="http://www.acrobatusers.com/articles/2006/02/pdf_for_google" title="Make your PDFs work well with Google (and other search engines)">Make your PDFs&#160;work well with Google (and other search engines)</a></font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"></span><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000"><a href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf%20" title="Google's Search Engine Optimization Starter Guide">Official Google SEO Starter Guide</a> </font></span></p> <br />
<p style="margin: 0cm 0cm 10pt;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 115%;"><font color="#000000"><a href="http://www.codegravity.com/blog/seo-articles-pdf%20" title="Useful SEO articles and presentations in PDF from codegravity.com">Generic SEO tips and tricks</a> </font></span></p> 
            </div>
        </content>
        
    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/136-Eat,-Sleep,-Breathe,-Live-Photostop-The-Ultimate-Collection.html" rel="alternate" title="Eat, Sleep, Breathe, Live Photostop – The Ultimate Collection" />
        <author>
            <name>Rich</name>
                    </author>
    
        <published>2009-01-20T22:39:55Z</published>
        <updated>2009-02-04T21:33:03Z</updated>
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        <id>http://www.investintech.com/resources/blog/archives/136-guid.html</id>
        <title type="html">Eat, Sleep, Breathe, Live Photostop – The Ultimate Collection</title>
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                <p><img src="http://www.investintech.com/resources/blog/uploads/blog_live_photoshop.jpg" /> </p> <br />
<p>Photoshop can do almost everything when it comes to digital image editing. So it’s no wonder that there are more tutorials, tips, tricks and add-ons than one might be able to read in a lifetime.&#160; So we’ve compiled a handy list of them to make it easier. &#160;<br /><br />Below, you’ll find a listing of Photoshop sites, tutorials and books; free resources, help resources and inspirational resources; brushes and patterns, actions and plug-ins, even a list of stock image sites! <br /><br />We’ve picked the best, the coolest and the most useful.<br /><br /></p> <br /><a href="http://www.investintech.com/resources/blog/archives/136-Eat,-Sleep,-Breathe,-Live-Photostop-The-Ultimate-Collection.html#extended">Continue reading "Eat, Sleep, Breathe, Live Photostop – The Ultimate Collection"</a>
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    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/134-The-Ultimate-Excel-Cheatsheet-At-Your-Fingertips.html" rel="alternate" title="The Ultimate Excel Cheatsheet At Your Fingertips" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2009-01-16T22:48:00Z</published>
        <updated>2009-01-17T00:02:09Z</updated>
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        <id>http://www.investintech.com/resources/blog/archives/134-guid.html</id>
        <title type="html">The Ultimate Excel Cheatsheet At Your Fingertips</title>
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                <span style="font-size: 10pt; line-height: 115%; font-family: Verdana;">Excel has got to be one of the most complex software applications on the market.<span> </span>From keyboard shortcuts to functions and code snippets, the right Excel tricks are difficult to master, let alone find. <o:p /></span> <br />
<p> </p> <br />
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana;">If you’ve ever had troubles getting around Excel or finding that perfect calculation tip, check out our latest article, <a href="http://investintech.com/articles/excelcheatsheet/">The Ultimate Excel Cheatsheet</a>. <o:p /></span></p> <br />
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana;">It’s exactly what it says it is. You’ll find a number of printable PDF cheatsheets and links that reference keyboard shortcuts, functions, command line switches, formulas and VBA code snippets.<span> </span></span></p> <br />
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana;">Just simply print, save or click <span> </span>and you’ll be able to perform some of the most complex Excel functions around.<span> </span><o:p /></span></p> <br />
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana;">Enjoy! <o:p /></span></p> <br />
<p> </p> 
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    </entry>
    <entry>
        <link href="http://www.investintech.com/resources/blog/archives/133-Why-a-21st-Century-Office-Still-Needs-The-PDF.html" rel="alternate" title="Why a 21st Century Office Still Needs The PDF" />
        <author>
            <name>Reena</name>
                    </author>
    
        <published>2008-12-31T17:21:39Z</published>
        <updated>2009-01-09T22:33:32Z</updated>
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        <title type="html">Why a 21st Century Office Still Needs The PDF</title>
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                <br />
<p style="margin: 0cm 0cm 10pt; line-height: normal;" class="MsoNormal"><span style="font-size: 10pt; line-height: 150%;"><font color="#000000">New Year’s is a great time for taking a glance back at the previous year and a glance ahead at the upcoming year—which things didn’t work, what you can do to improve and how things have changed or, in some ways, really haven’t. </font></span></p><p style="margin: 0cm 0cm 10pt; line-height: 150%;" class="MsoNormal"><span lang="EN-CA" style="font-size: 10pt; line-height: 150%;"><font color="#000000"></font></span></p> <br /><a href="http://www.investintech.com/resources/blog/archives/133-Why-a-21st-Century-Office-Still-Needs-The-PDF.html#extended">Continue reading "Why a 21st Century Office Still Needs The PDF"</a>
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