To market anything successfully you need to be creative. You need to find different ways of using the resources you already have while keeping your list of marketing strategies up to date with the latest trends online.

If you've already got a list be prepared to add the PDF format to it. Believe it or not, the PDF can be the most efficient marketing tool online.

This week I’ve managed to scrounge up a list of 4 ways to use the PDF as a marketing tool that anyone with a PDF file can use. It just takes a bit of planning and setting up, but these tips can help you gain that Internet presence you've always wanted.

1. Add Yahoo! Ads To Your PDF

This idea is at the top of the list for two reasons: it doesn’t cost a cent to use and works with already existing files. When Adobe teamed up with Yahoo! to integrate its Pay Per Click marketing model with the PDF format, it resulted in the free online service,Ads for Adobe PDF Powered by Yahoo!.

All it takes to get started is a registered account with the service. Once that’s done, you can upload your PDF files to be matched up with ads that are related to its contents and help connect readers to useful resources and ad links based on their interests.