To market anything successfully you need to be creative. You need to find different ways of using the resources you already have while keeping your list of marketing strategies up to date with the latest trends online.
If you've already got a list be prepared to add the PDF format to it. Believe it or not, the PDF can be the most efficient marketing tool online.
This week I’ve managed to scrounge up a list of 4 ways to use the PDF as a marketing tool that anyone with a PDF file can use. It just takes a bit of planning and setting up, but these tips can help you gain that Internet presence you've always wanted.
1. Add Yahoo! Ads To Your PDF
This idea is at the top of the list for two reasons: it doesn’t cost a cent to use and works with already existing files. When Adobe teamed up with Yahoo! to integrate its Pay Per Click marketing model with the PDF format, it resulted in the free online service,Ads for Adobe PDF Powered by Yahoo!.

All it takes to get started is a registered account with the service. Once that’s done, you can upload your PDF files to be matched up with ads that are related to its contents and help connect readers to useful resources and ad links based on their interests.
2. Add Pop Ups To Your PDF ebooks And Promote Your Own Site
Something as simple as a popup in a PDF file posted across the Internet can start translating your publishing efforts into securing a long term, loyal user base for your company.
If your PDF content provides an impressive sneak peak to viewers on how your services can be a solution they’re looking for, you can use a PDF popup message to collect mailing list information or advertise subscription offers that will direct users to your site.
To start in on this idea, start with a general look at the PlanetPDF store. There are tools like PDF Pop-Up Pro that will let you add a pop up window to PDFs that appear whenever a user opens or closes it.
3. Distribute PDF Coupons
If you run your own business, then you know that customers love a deal. I once had a Harvey’s coupon emailed to me in the PDF format offering one free burger with the purchase of a regular combo. With individual burgers that can cost around $3-$5 CAD, the coupon was an awesome deal (even when it was limited to one coupon per customer per visit).

A PDF coupon is a great idea for any business. It's an efficient grassroots marketing strategy. As a PDF, the coupon can be made with affordable software, universally shared, easily accessed and printed up numerous times until the coupon expires.
4. Try Marketing Rebranded PDFs As An Affiliate
This tip makes the list because it makes use of the most common phenomenon online: viral growth. When users join up with a company’s affiliate program, they essentially help to market its products with the incentive of earning a commission every time they direct a paying customer to the company's landing page. The more they push the product out through contacts and networks, the better chance the product has of being noticed.
Well users can also promote PDF ebooks and rebrand the links in the sales copy with their own affiliate ID. With a few clicks, a recipient can do the same and rebrand the PDF and send it out to his or her contacts, helping it to reach an even wider audience.

For this tip try visiting ClickBank, a widely known affiliate marketing hub. On this site, you can get in touch with the right contacts and resources. There are also stand alone PDF branding software tools like ViralPDF you can check out.
Will This Actually Work?
One warning before trying these out: make sure you have the right advisers and marketing research first! This isn’t meant to be an authoritative get-rich quick scheme. It's only a few effective marketing suggestions to get the ball rolling.
Hopefully, they can spark other creative ideas on using the PDF as a marketing tool.