I know that this week’s posting is slated to be part 2 on Excel conversion tips and features. However, this week in the PDF world, Adobe has come up with a resolution to the Send to FedEx Kinko’s link issue that hints at another innovative move for the company.
Earlier in June, Adobe announced that Reader 8.1 would include a Send to FedEx Kinko’s functionality. This was a highlighted feature both in reviews and on the AUC. Yet the functionality generated
controversial reactions and backlash from printers and users which have been posted up on blogs, discussed in forums, and written in news articles. This is because the plug in endorses the FedEx Kinko’s franchise over other printing companies, printing companies that are also loyal users of Adobe software.
More significantly, during the month following, prominent printing associations requested a meeting and eventually met with Adobe July 18th to discuss the issue in a
Print Industry Advisory Forum attended by top execs from the printing industry. Adobe was given until August 1st to evaluate and prepare their response.
Well, August 1st has just passed and Adobe has come up with an
official response (.pdf). Previously, Adobe had posted an alternative for users to
remove the functionality, which users can still access from the website if needed. Now, they’ve decided to pull the Send to FedEx-Kinko’s feature out completely.
What does this mean for the software? Instead of downgrading their products with the removal, Adobe will release an 8.1.1 version—without the link. The update is scheduled to be released in about 10 weeks, during which time the software will be modified and tested. As for Acrobat Professional, the link will be removed through Adobe’s automatic update program.
In addition, FedEx-Kinko’s will still offer a version of the Adobe Reader with the Send to FedEx Kinko’s link from their website, a move which seems to be a sampling of Adobe’s future direction.
The official
FAQ (.pdf) released by Adobe states, “We believe that the addition of outputting to print providers from our products is something that customers value. We plan to work with our partners, via the Print Advisory Council, to explore some new ways of integrating this functionality into future Adobe products”.
From the looks of it, all parties are gearing towards a solution that works for everybody, and more importantly, a solution with another Adobe innovation in the works.
All for now on this issue!