Nowadays, anyone can build a website. Free online services make it easy for even the non-technical user to create one. But, what do you do after building and launching a website? How do you get it noticed? How do you distinguish your site from another?
The answer is to come up with an SEO strategy. SEO or Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Of course, the process involves a number of steps: researching the web, monitoring your competition, tracking your online stats and anticipating your target market's search engine habits. Sound impossible to take on?
Fortunately, just as you can DIY and create a website, you can also DIY and craft your own SEO strategy. To help you get your website to the top of the Search Engine Results Pages (SERPs), we take a look at 101 Free SEO tools, techniques and resources (available for either download or online usage).
Use these tools to find and research actual search terms people enter into the search engines to find a website they're looking for.
Free Market Research SEO and PPC optimization tool
Traffic Travies is a free to download software which covers many aspects of SEO. It's an all-in-one SEO tool that combines market research tools, SEO and Pay-Per-Click campaigns, optimization tools and competitor research tools.
Keyword Research Marketing Tool
Here's a freeware tool which takes an existing phrase and creates several new variations. It mixes the words in the phrase and gives you all possible variations. A useful tool to get a list of possible search engine phrases.
Keyword List Generator
A more advanced keyword generation tool with many useful options. With Keyword Pad you not only generate keywords list, but can also manipulate them--remove duplicate keywords, sort keywords, remove unwanted words and characters, find and replace a term, merge lists etc.
Keyword Density Calculator
Primitive Word Counter is a valuable SEO tool which calculates the density of a keyword in a given paragraph. After finding the density you can also save the result in .csv format. Completely free to use, no installation required.
Free tool for keyword gathering and result estimation
With this tool you can compare the competition against the demand of a certain niche. Keyword Analyzer takes your main keyword, generates a list of 100 related keywords and then shows you the number of searches for that keyword on popular Search Engines like Google, MSN and Yahoo.
SEO Analysis Tools
This tool allows the users to shortlist, follow up and manage potential link partners, eases backward link management and finds keywords related to the base keywords. Users can get time based reports and export them to html. A useful tool for novices as well as experienced Search Engine Optimizers.
Keyword Harvest Tool
This tool harvests information from the top 10 web pages which appear in a search query on Google against one or many keywords. The information includes Keywords from Meta Keyword Tags, Web Page contents, Title Tag, H1 to H5 Tags and Image Alt Tags etc.
Free Keyword Tool
Google Keyword Tool is a free tool from Google which gives ideas about new keywords. It takes a keyword, phrase or a URL of a web page and gives out a list of related possible keywords.
Keyword Tool with additional Functionalities.
This tool has all the properties of above mentioned Google Keyword Tool plus it generates keywords as well as landing page ideas highly appropriate and specific to the given web page. It also helps you identify advertising opportunities that are still unused in the AdWords ad campaigns of user.
Keyword Density and Word Depth Calculator
This free online tool helps you to determine a keyword's density and depth measurement. Keyword Density Analyzer takes URLs, Keywords and Stop Words as input and outputs the Word and Character Density as well as whole Keyword Density.
Niche Keywords Research Service.
Here's a free competitor analysis tool which gives you output against a keyword. This online tool gets a keyword or phrase and gives you an analysis of the top 20 competitors against that keyword.
Keywords Suggestion Tool
This tool gets keyword from users and grabs the top queries from Google Suggest, Google search result counts, and links them to the SEO Book keyword suggestion tool to give users a list of Keyword Suggestions related to the original one.
Keywords vs Search Volume Estimator
Free Keyword Suggestion Tool takes a keyword from users and generates a list of Top 100 related keywords. Along with the list, you'll get an estimate of the daily search volume against each of the keywords. It comes with an Adult Filter feature with options of "Remove Offensive" and "Remove DubiousRemove Dubious " keywords.
Keyword Suggestion along Popularity.
Another helpful keyword suggestion tool, which also informs you about the most popular combinations. Some of the features include Search for related terms and common misspellings, Seasonal Search Trends, KEI Analysis and Keyword Density Analysis.
This Firefox add-on helps you get a synonym for a keyword during a search on Google. This is also known as Latent Semantic Indexing (LSI) and is a vital element in Search Engine Optimization and article writing.
A handy SEO toolbar for Internet Explorer users. This SEO toolbar has features that let you view the stats on any site you visit: related links, traffic trends, Alexa traffic ranking and more. Definitely a tool to check out.
Firefox Toolbar Extension
SearchStatus is a free extension for Firefox. Check how every website in the world is performing. For every site users visit, you can view its Google PageRank, Google Category, Compete.com ranking, Alexa incoming links, backward links from Google and more.
Firefox Sidebar Add-on for SEO
As a free sidebar add-on, MetaTags conveniently displays the meta-information of web pages like meta tags and links. This tool also helps in finding duplicate keyword phrases and few other SEO jobs.
Firefox, Flock, Seamonkey Extension.
Designed for Firefox, Flock and Seamonkey, WebDeveloper adds a menu and a toolbar to the browser with various web developer tools. It can work on several platforms including Windows, Mac OS X and Linux.
Ranking and related Tools.
Web Tools is a compilation of links to free online SEO Resources. Get tools related to Search Engine tasks (Backlink Checker, Cloaking Checker, Google Datacenter Search etc), Domain Checkups (Alexa Traffic Rank, Broken Line Checker, Domain Lookup etc), and HTML tools (HTML Optimizer, Link Extractor etc)
Page Rank Checker
Here's a Google toolbar extension that allows you to check the PageRank for a website. Users can enter a list of URLs and it'll return the PageRank value for each one. Find out which competing websites have a higher PageRank value, a higher traffic rate and a higher search engine position.
Search Engine Ranking Tool
It becomes an easy thing to check your search engine rank with a Search Engine Ranking tool. Rank Checker requires only that you create a free account before using the tool. It takes Web Pages and Keywords from users, returns search engine rankings and then stores them for easy comparison later.
Positioning Estimation Tool
Another easy-to-use, free tool for determining the rank of a page in a typical Google search. Check Google Pagerank facilitates your page rank without the need to install a Google toolbar in your browser.
Ranking Tool for popular Search Engines.
There are a number of different search engines users can use. This tool provides you with an easy and efficient way to check the Rank of a website in one or all of the most popular search engines online including Google, Yahoo, MSN and Ask.
Ranking and Backlink Tool
This is a simple, yet powerful tool. Use the SEO Rank tool to easily check your website's page rank, back links and much more.
Ranking Checking Tool for Firefox
Rank Checker is a free extension for Firefox. It allows you to use your browser to easily check your site's rankings in Google (both US and international), Yahoo, and Microsoft Live search. According to the developers "This tool is designed to be quick and easy to use, but to also give you the opportunity to gain the level of insight needed to compete with other SEOs at the professional level".
Professional SEO Ranking Tool
goRank offers you free SEO tools including a keyword rank tracker, keyword density analyzer and link popularity checker. The site also contains several useful articles related to SEO.
Website Monitoring Tools
This free site lookup tool allows you to enter the URL of your website and get detailed information and insight on your site's performance. Find out your traffic stats, other related site links, keywords and demographics.
Real Time Reporting Tool
Learn more about your audience. As a real time website tracking and counter tool, Site Meter is an easy to install tool for users looking to better understand who is visiting their Websites, where users are coming from and where they are going within the site.
Google Traffic Estimation Tool
Here's a simple and powerful free tool from Google. Traffic Estimator takes keyword lists, daily budgets, target language and locations, and gives you the quick traffic estimates for new keywords without adding them to an account or using the AdWords sign-up wizard.
BackLink Watch is a powerful tool which takes the URL of a website to get complete detailed information about the quality and quantity of backlinks pointing to the website. It'll show "anchor" text, pagerank, total outbound links on that page, and nofollow flags for each of the inbound link available.
Website Evaluation Tool
Quantcast is a decent tool for understanding your website's value to advertisers or, for SEOs, taking a peek under the hood of your competitor's site.
Page Ranking Extension for Firefox
SEO for Firefox pulls in many useful marketing data points and makes it easy to get a whole view of the competitive landscape of a market.
Search Engine / Social Networking Performance Monitoring Tool
SEO Trail is an SEO Tool for Search Engine as well as Social Networking Tracking. It monitors how well a site is performing across various indexing and ranking platforms.
Document and Image Converter
With GoingUp, you can find out about your visitors, where they came from, what pages they visit and what technologies they use. The GoingUp dashboard can be customized to show relevant information about a given site's performance.
Website Monitoring Tool
Here's a website monitoring tool which checks for a website's up and down times. If this sounds like a tool you can use, you'll need to be signed up with the GIGRIB monitoring network.
Video and Audio Format Converter
SEO Monitor is a is a stats system which updates user stats every 7 days and adds updates in the Pagerank , pages indexed and backlinks.
Website Optimization Tools
Social Bookmarking Tool
Social Poster is a tool which allows its users to automatically submit their prepared tagged articles with a link to target resource to a large set of social bookmarking sites.
A popular free tool from Google. It gives you important insight about your own website traffic. Get informed on how users interact with your site and optimize on it.
Social Bookmarking and Promotion Tool
Social Marker is a free tool designed to quickly bookmark a website across 51 of the top social bookmarking sites out there. You can use this tool to help promote your site. Social bookmarking sites include: Digg, Reddit, Delicious, Twitter Spurl, Sphinn, Technorati, Fark, Google Bookmarks, Slashdot, and much more!
Website Testing and Optimization Tool
Website Optimizer is another free tool from Google which helps you test and optimize the content and design of your site. You can increase revenue and ROI quickly and easily, whether you're new to marketing or not.
Website speed Test
Web Page Anaylyzer is a website speed analysis tool. Input the URL of your website to calculate the page size, composition, and download time as well as the size of individual elements. The tool sums up each type of web page component. It also offers advice on how to improve page load time based on the results generated.
Anti Plagiarism Tool
Copyscape is a free tool to check whether your website contents are being copied. It makes it easy to find duplicate content on the Web that is ultimately stealing your audience. All you have to do is type in the URL of one of your webpages and Copyscape will find sites that have copied your content
Spider Simulation Tool
Here's a free and simple tool which helps you to simulate a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it. It also displays the hyperlinks that are crawled by a Search Engine when it visits the particular webpage.
This simple tool reads the page you specify, and puts it through a few basic tests to see if it qualifies as 'search-engine-friendly' for the phrase specified. It then gives a report on the good, and the bad points of the page in SEO terms.
Optimize, Track, Compete. BuiltWith is an optimization and tracking tool which speeds up your website SEO. It monitors the website for problems which could potentially cause you search engine optimization issues.
This site helps users to create their XML, ROR, Text and HTML Site Maps Online. These sitemaps can be submitted to Google, Yahoo and other search engines to help them crawl your website better.
Google Sitemap Generator and Editor
To work with this tool all you need to do is type in your URL and the SitemapDoc tool will create a map of your site. Edit Last Modified, Change Frequency and Priority options for individual pages that can be reviewed as well.
Sitemap Creation Service
AutoMapIt is a collection of webmaster tools to help your web site do better in the search engine rankings. It produces site maps for websites including static pages, dynamic pages, blogs, forums, online product catalogs. AutoMapit makes sure that the website ranks quickly and is clear of any issues that push the search engines away.
Source Code Web Indexing Engine
GWebCrawler & Google Sitemap Creator is a free site Indexing tool with must-have features: Include only if URL contains field, Exclude URLs containing field, URL variables to parse out, Create Google Sitemap XML file, and See the Queue list while processing etc.
This tool gets your website URL and optional parameters and generates a sitemap file-free of cost.
Sitemap Creator Tool
Free site map creator is a free desktop application which is free and easy to install. It exports your directory structure to a file which can then be used to create sitemap of a website, or to print the contents of a folder.
XML Sitemap Generator
This tool is a professional XML sitemap generator toll which allows you to automatically generate XML sitemaps for a website. With XML Sitemap Generator, you can keep up-to-date, edit your sitemaps, upload them to a web server and submit them to all search engines that support XML sitemaps.
In this category, you'll find a number of SEO related research tools that can help you, as a website owner, with the research needed to optimize your web content. Track your competitors, find the most popular links, and get updated with emerging trends. The following tools will make it easier.
Link Popularity Tool
Back Link Analyzer is a free toll to check link popularity and also helps in link analysis. It give you reports explaining what anchor text is linking into a page or site.
Back Link Checker
This free and powerful tool from Yahoo helps users to explore all the web pages indexed by Yahoo! Search. You can also view the most popular pages from any site. They can dive into a comprehensive site map, and find pages that link to that site or any page.
Website Information Tool
Quarkbase is a database which stores information about websites website. On this site, you can share your user experience, express your views, connect to websites and find up-to-date information. Good for tracking your own and your competitor's website.
SEO Link Tool
This is a free Back Link Checking tool which generates a complete site analysis for the user. Get information on the amount of back links, indexed sites, and Google Page Rank for a site.
Back Link Checker
Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criterion. This Link Popularity tool by Addme.com helps you by informing you about the number of websites that link to your own.
Back Link Checker
This is another free Back Link Checking Tool. It takes an inputted URL, Link Type and Query Length and gives you useful information: Number of Links to a Domain, Number of Links to a Homepage, Pages Indexed, Deep Link Percentage, All unique linking domains and their IP addresses & unique c block addresses."
Link Cloaking Tool
This SEO Cloaking Tool is free to download and allows you to cloak your links. According to its developers, "you can boost your click through rate by at least 200%"
URL Comparison Tool
This free tool allows you to enter up to 100 URLs and then compare them on various rankings. You can also compare specific pages, in addition to the primary domain.
URL Strength Checker
Trifecta is a free tool which takes a website's URL and gives you information about the number of sites/pages that link to the site, the number of times their brand is mentioned on the web and how much traffic their site receives.
Indexed Web Pages Finder
As a simple yet efficient tool, Search Engine Saturation takes a few website URLs and compares them against each other. The information provided back includes total number of pages in each search engines index, which of their pages are showing up in the search engines and how their competitors are performing in search engine results.
SEO Tools for Webmasters
Another set of free tools from Google which helps you see how your site is performing in Google's search results. You can troubleshoot potential site problems, build Google-friendly sites, ensure that Google can find all your web pages, drive traffic to your site, and remove pages from Google's search results if needed.
Keep up to date with new web trends, key words and popular links. Here are three free and helpful tools offered by Marketleap: Link Popularity Check, Search Engine Saturation and Keyword Verification Tools.
Web Site Analytics Tool
Mint is an excellent and easy to install tool. Highlighted features include breaking down a specified site's activity from the past day, week, month and year as total page views and unique visitors. Check out the site and find out what else Mint can analyze about trends and websites.
This tool is free and easy to use. It helps you track statistics about your competitor's domains. Statistics include Alexa Traffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of back links and number of pages indexed in Search Engines like Google, Yahoo and MSN.
Keywords Demographics Tool
This is a free to use tool from Microsoft adCenter Labs. It takes inputted keywords separated by semi-colons and predicts the impression count and predicts demographic distributions.
Web Trends Analyzer
Hot Trends is a free tool from Google Labs and can be added as iGoogle Toolbar. Find out what's on the public's collective mind, the day's top 100 fastest-rising search queries in the U.S., and what the search activity looked like over the course of a particular day.
competitor Research Tools
If you need tools to help you work with PDF files more efficiently, read on to find just the right add-on.
Search Engine Marketing and Optimization Tool
Web CEO is a powerful tool to use in the SEO industry. It helps you retrieve a list of keywords and key phrases that will bring the most targeted visitors to your site, optimize your web pages for top-10 positions, and manage pay-per-click campaigns from a single unified workspace.
Meta Search Tool
Myriad is an ad free Meta search tool by SEOBook.com. This search engine allows users to combine the results of Google, Yahoo, MSN Search and Ask Jeeves in one set of results. The results can be conveniently exported in a CSV file.
Keywords Number Definition Tool
SEO digger is a free tool which allows users to study which keywords can be used to find a given domain in Google or MSN. It also lets to analyze any site and documents--both of users and their competitors.
Search Engine Rankings Analyzer
This free application allows you to compare a keyword's rankings from one search engine to another. You can also calculate the overlapping of links between the two sets of results.
Competitors Info Tool
As a free spying tool, SpyFu helps you determine which keywords your competitors are buying and which ones they're optimizing their site for. You can compare websites and spot crucial strategies too important to pass up.
Analytics and Comparison Tool
Compete is a web analytics and comparison services provider. Build and optimize search marketing campaigns that create brand awareness, drive site traffic and increase sales. Its Compete Search Analytics tool helps you come up with new keywords to help drive traffic to any domain, identify gaps in user\s search strategy and track their performance against competitors and peers.
Search Volume Comparison Tool
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.
Page Rank and Back Link Aalyzer.
Get assistance with finding Ranks and Back Links about your website. Xinu also has additional options of showing or hiding syndication, validations, social bookmarks, ranking, backlinks, indexed pages, diagnosis, domain and screenshot.
Texts, audio, moving images, softwares and web pages collections.
Internet Archive is a non-profit organization which was founded to build an Internet library. Among other things, Internet Archive is a huge collection of archived web pages. Find out how old a website is, what it looked like in the past, and get ideas for your own .
In the end, articles, blogs and news about SEO tools, techniques and trends will help you to better understand the concepts of Search Engine Optimization. To that end, we have also include some of the top notch providers of SEO services for your review.
Search Engine Roundtable reports about the most interesting threads taking place at the Search Engine Marketing forums. Some of the most recognized names at those forums are listed and hence, Roundtable is able to report on these threads.
SEM and SEO Services
SEMLaguna provides Internet Marketing solutions and services and guarantee to deliver significant benefits to user's business. Users can tap into SEMLaguna’s On-page and Off-page Internet Marketing experience that will help their brand your company and/or product.
SEO and SEM Blog
SEOmozBlog keeps its visitors up to date with the most current News, Tips & Highlights from the search marketing industry with the daily SEO Blog.
Personal blog of Matt Cutts
Matt Cutts joined Google as a software engineer in January 2000 and is currently the head of Google's Webspam team. This is how Matt Cutts introduces himself and where he gains his experience from. This is his personal blog with emphasis on Google's role in SEO industry.
Personal Blog of Michael Gray
This is personal Blog of Michael Gray. His experience in SEO includes his position as webmaster for a major specialty retailer involved in web development and website management since 1998. On his blog you'll find out about search engines, SEO, SEM, the internet, business and the media.
Internet Marketing News and Views
This site brings the latest news, rumors and reviews of all things related to internet marketing and online advertising.
Personnel Experiences Blog
Here is another SEO voice. This time the blog is about the personal experiences of Neil Patel in successful online marketing.
Internet Marketing Blog
This is TopRank's internet marketing blog with highlights on digital PR, social and search engine marketing.
SEO News Blog
Designed and maintained by Chris Pearson, this blog covers the latest news in the SEO and SEM industries.
If you're looking for resources with a personal voice, here's a blog about several useful and important resources for web masters and SEO optimizers.
This is a guide providing an overview of the many processes, techniques and strategies used by professional search engine optimization specialists.
If you're looking for information and news on search engine marketing, searching issues and the search engine industry, check out Search Engine Land.
Search Engines Tips
Search Engine Watch presents tips and information about searching the web, analysis of the search engine industry and also helps to site owners trying to improve their ability to be found in search engines.
PromotionWorld is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free!
Web Portals Guide and Blog
Traffick charts the rise of search engines with a special eye toward the business side. Find out how the search engine marketing is changing and how everything and anything is sold and marketed using the internet.
Here's an SEO Forum with several Tips and Tricks, Techniques, Resources and Advices and Design and Usability information articles.
Search Engine Marketing forum
On this site, you'll find out persoanlly about Search Engine Optimization Techniques and Search Engine Marketing Industry Discussion Forums at JimWorld.
The Official site of SEOmoz which provides companies around the world with consulting, Internet marketing and search engine optimization services.
Site of SEO Design which specializes in organic search engine optimization services for Google, Yahoo, and MSN.
SEO and SEM Service Providers
This is a website resource of SEO and SEM services providers SOCIALSEO.com. They claim to provide clients with clear Internet marketing strategies that increase traffic, link popularity, and website conversions.
Outsource Link Builders
Harvest SEO is a service provider for SEOs. They offer their services from very small businesses to outsourcing non-core business services.
Outsource SEO Services
Outsourcing4u is a UK based SEO organization that provides users with the best search engine optimization services and web-development work at a fraction of the price that they would normally pay in the UK, US & Europe.
SEO Reporting Tool
Sheer SEO automates tedious SEO tasks including data collection and report creation and provides a clear and visual image of overall SEO performance of any Website. SheerSEO is a free tool that requires you to sign up. However, after an account is created, the SEO indications are monitored, and alerts are sent when changes occur.
Select the most suitable tools for you, build your knowledge level, and remain informed about the latest search engine trends and techniques. These tools will help you work your way towards the top of the search engine ranks. Get your website out there!
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